We are marketers, researchers, entrepreneurs and brand builders. We’ve been listening to, shopping with, cooking along side, traveling with, and developing insight about Foodies since the word was coined in the early 1980s. Our knowledge and experience touches virtually every food and beverage category, from coffee, cheese, and chocolate to salsa, sauces, and spirits. Collectively, we’ve conducted thousands of qualitative and quantitative research studies, pioneered qualitative and quantitative research approaches, and have contributed to over $900 million in client revenue and profit growth.
Harold Hauser, co-founder of FOOD AFFAIRS, is an innovative, action-oriented, pragmatic marketing researcher. As the director of corporate research departments and the founder of multiple marketing research companies, he has conducted hundreds of quantitative studies for major food and beverage companies for over 30 years. He has a track record for and commitment to identifying solutions that increase client sales and improve client profitability.
Shelley Forrester, co-founder of FOOD AFFAIRS, is a marketer’s marketer, creating innovative solutions based on insight and empathy. With a background in corporate and entrepreneurial marketing research, sales, and marketing, she has been developing actionable insight for brand and communication strategy for mainstream and specialty marketers and retailers for over 20 years and has a track record of building both B2B and CPG brands and businesses.